What Is A Corporate Video?
A corporate video refers to a non-promotional form of audio-visual communication from a particular company. In most cases, the company publishes the video on its website. It also sends it to a targeted audience. Corporate videos are different from advertisements because they concentrate on training, presentations, testimonials, interviews, or tutorials. In contrast, the primary focus of ads is getting clients to buy particular products and services. Different Types of Corporate Videos 1. Training videos educate staff on health, safety, customer service, and security among other others. They are ideal for businesses because reusing them is possible. Additionally, staff members can go home with the videos to review and internalize them. 2. Internal process videos deal with formal processes that occur within the business such as the launch of financial results or the presentation of data for an annual general meeting. Having videos for such ac