What Is A Corporate Video?

A corporate video refers to a non-promotional form of audio-visual communication from a particular company. In most cases, the company publishes the video on its website. It also sends it to a targeted audience. Corporate videos are different from advertisements because they concentrate on training, presentations, testimonials, interviews, or tutorials. In contrast, the primary focus of ads is getting clients to buy particular products and services. 

Different Types of Corporate Videos

1. Training videos educate staff on health, safety, customer service, and security among other others. They are ideal for businesses because reusing them is possible. Additionally, staff members can go home with the videos to review and internalize them. 

2. Internal process videos deal with formal processes that occur within the business such as the launch of financial results or the presentation of data for an annual general meeting. Having videos for such activities is an excellent idea because they present information to stakeholders in a comprehensive and entertaining format. 

3. Testimonial videos focus on the sentimental aspects of the business including the role of the company in alleviating poverty within the community. The presentation of such efforts should be in a video format so that people can connect with the philanthropic work the company is doing. Testimonial videos are especially critical when it comes to CSR activities. 

4. Informational videos provide information to the public, staff members, and other stakeholders. For example, established companies create videos for their product launches. They also have videos of other milestones such as opening new branches or achieving difficult targets. These audio-visual communications serve as testaments to such achievements. 

Critical Elements in Corporate Videos

1. Purposive: The objective of the video should be clear. Corporate videos with mixed messages are unprofessional because they confuse the viewers. This confusion discourages them from watching the videos that you will produce in future. 

2. Excitement: Corporate videos are an entertaining way of receiving information. Unfortunately, some of them are boring because they have a poorly developed script. Another reason for unappealing videos is low-quality production. 

3. Viable Channels of Distribution: Creating the perfect video with an awe-inspiring message in addition to high-quality production is an incredible achievement. Unfortunately, no one will watch it if your distribution mechanism is impractical. Viable distribution channels include your company website and social media platforms such as YouTube, Facebook, Twitter, WhatsApp, and Telegram among others. 

Catering to each element in corporate videos is possible if your production process is beyond reproach. For example, did you develop a concept for the video? Did the storyboard make sense? You also have to look at the production team. Are they professionals in their field? Do they have the best equipment for the job? What is their level of experience in this kind work? Ask the production team for a portfolio of their previous work before you hire them. 

Remember, the post-production bit of corporate videos is the most critical part. Make sure that the editing of the video is perfect. Moreover, distribution matters so have a distribution strategy in place so that the video reaches as many people as possible.